Suffredin- Changing County Government  
 

Accountability
Forest Preserves
Public Safety
Cook County Budget
Forest Pres. Budget
Property Tax Appeal
Health & Hospitals
Land Bank Authority
Policy Resolutions
Unsung Heroine

 

   
 
   
   
 
   
     
  Office phone numbers:  
   
 
 

Search current and proposed Cook County Legislation in Larry's exclusive legislative library.

   
 

The Cook County Code of Ordinances are the current laws of Cook County.

   
  Cook County Hospital fills more outpatient prescriptions every day than are filled at 26 Walgreen's drug store combined.
   
     
     
     



Cook County looks at naming rights to raise money

Thursday, May 24, 2012
Chicago Tribune
by John Byrne and Hal Dardick

Cash-strapped Cook County government and the more financially sound Forest Preserve District are looking to bring in corporate cash by selling naming rights, sponsorships and concessions.

All of those, plus more mundane ideas such as advertising on county web sites or placing vending machines in public spaces, are mentioned in a new county request for comprehensive marketing proposals from private firms.

“Clearly we’re in a time of budgetary challenges and it’s our responsibility to look at all potential revenue streams available to the county,” County Board President Toni Preckwinkle said in a statement. “But the ultimate determination of which assets to market, and how, will rest on whether the sponsorship is suitable and compatible with our mission to serve the public interest. That’s first and foremost.”

Preckwinkle spokeswoman Liane Jackson suggested a law firm might pay to put its name on the Daley Center law library or a shoe company might pay to sponsor a forest preserve bicycle path. A landscaping company might want to advertise on the envelope flap of a county mailing, or a car shop might want to put a sign up at one of many county garages, she said.

“We’re not going to have a bail bondsman sponsoring the holding cell” at the county jail, Jackson said. It’s also unlikely a county building would be named after a corporate sponsor, she added. All ideas would be vetted before being implemented, she added.

As both city and county governments have grappled in recent years with budget shortfalls, they have looked for ways to bring in money without increasing property taxes. But recent efforts to sell advertisements on public spaces have produced uninspiring results for city and state government.

In 2010, Mayor Richard Daley proposed letting companies pay to decorate the city's iconic downtown bridge houses for various holidays. That endeavor fell flat, at least in part because Daley announced months later he would not run again.

Former Gov. Rod Blagojevich's plan to raise millions by getting companies to pay for such rights as putting their logos on state employee badges and branding Earthquake Preparedness Week and the state police's tactical unit also fizzled.

And a Chicago Park District program to allow advertising — possibly on highly visible property such as lifeguard chairs and beach umbrellas — has been slow to take off.

The soft market didn’t stop Mayor Rahm Emanuel from estimating in his first budget that the city would raise $25 million this year through the branding of municipal assets, such as city-owned vehicles and the bridge houses, event sponsorships and advertisements on “intellectual property” like municipal web pages and trademarks.

Emanuel's program remains in the planning stage, with the city reviewing proposals from firms that want to head up the marketing work, administration officials said.




Recent Headlines

Editorial: What happened to the elk?
Friday, August 10, 2018
Chicago Tribune

Wells Fargo to offer $15,000 grants to potential Cook County homebuyers
Thursday, August 09, 2018
Chicago Tribune

Suit alleges Cook County detainees secretly monitored in bathrooms in holding cells at courthouses
Wednesday, August 08, 2018
Chicago Tribune

Half the elk at Busse Woods died last year, and officials aren’t sure why
Tuesday, August 07, 2018
Chicago Tribune

A letter from Dr. Jay Shannon regarding gun violence and Stroger Hospital
Tuesday, August 07, 2018
Special to suffredin.org

As Evanston adapts to minimum wage hike, nearby towns say they have no plan to join in
Tuesday, August 07, 2018
Chicago Tribune

Lawsuit could blast a $250 million hole in county budget
Monday, August 06, 2018
Crain's Chicago Business

Pappas: Automatic refunds of $19.5 million going to 53,000 homeowners because of property tax cuts
Monday, August 06, 2018
Special to suffredin.org

Thousands of Cook County homeowners to receive property tax refunds
Monday, August 06, 2018
Chicago Sun-Times

Cook County Board Adopts Resolution Concerned With Foxconn Impacts
Thursday, August 02, 2018
Journal and Topics Media Group

FBI: Ex-employee alleges Dorothy Brown picked up cash payoffs at bagman's home
Thursday, August 02, 2018
Chicago Tribune

Demolition of MWRD dam to clear way for fish and recreation
Wednesday, August 01, 2018
Special to suffredin.org

EXCLUSIVE: Sheriff Tom Dart to pair inmates with pet dogs
Wednesday, August 01, 2018
Chicago Sun-Times

County Minimum Wage, Sick Time Advisory Questions Approved for November Ballot
Wednesday, August 01, 2018
Journal and Topics Media Group

Editorial: Berrios and Kaegi: What a new assessor can and can't fix
Thursday, July 26, 2018
Chicago Tribune

Your Personal Data May Be Exposed in Cook County Traffic Records
Wednesday, July 25, 2018
CBS Chicago

Garcia avoids public tiff with Preckwinkle, delays plan for county revenue forecasting commission
Wednesday, July 25, 2018
Chicago Tribune

Cook County TIF districts bring in $1 billion
Tuesday, July 24, 2018
Chicago Sun-Times

Cook County board moves to prevent repeat of pop tax fiasco
Friday, July 20, 2018
Crain's Chicago Business

Cook County forest worker was going 76 mph in 30 mph zone, had THC in system during fatal crash while on job: prosecutors
Thursday, July 19, 2018
Chicago Tribune

all news items

Paid for by Larry Suffredin and not at taxpayer expense. A Haymarket Production.
^ TOP