Suffredin- An Advocate for All of Us  
 

Accountability
Forest Preserves
Public Safety
Cook County Budget
Forest Pres. Budget
Property Tax Appeal
Health & Hospitals
Land Bank Authority
Policy Resolutions
Unsung Heroine

 

   
 
   
   
 
   
     
  Office phone numbers:  
   
 
 

Search current and proposed Cook County Legislation in Larry's exclusive legislative library.

   
 

The Cook County Code of Ordinances are the current laws of Cook County.

   
  Cook County is the second most populous county in the nation. It is the 19th largest government in the U.S.
   
     
     
     



Cook County looks at naming rights to raise money

Thursday, May 24, 2012
Chicago Tribune
by John Byrne and Hal Dardick

Cash-strapped Cook County government and the more financially sound Forest Preserve District are looking to bring in corporate cash by selling naming rights, sponsorships and concessions.

All of those, plus more mundane ideas such as advertising on county web sites or placing vending machines in public spaces, are mentioned in a new county request for comprehensive marketing proposals from private firms.

“Clearly we’re in a time of budgetary challenges and it’s our responsibility to look at all potential revenue streams available to the county,” County Board President Toni Preckwinkle said in a statement. “But the ultimate determination of which assets to market, and how, will rest on whether the sponsorship is suitable and compatible with our mission to serve the public interest. That’s first and foremost.”

Preckwinkle spokeswoman Liane Jackson suggested a law firm might pay to put its name on the Daley Center law library or a shoe company might pay to sponsor a forest preserve bicycle path. A landscaping company might want to advertise on the envelope flap of a county mailing, or a car shop might want to put a sign up at one of many county garages, she said.

“We’re not going to have a bail bondsman sponsoring the holding cell” at the county jail, Jackson said. It’s also unlikely a county building would be named after a corporate sponsor, she added. All ideas would be vetted before being implemented, she added.

As both city and county governments have grappled in recent years with budget shortfalls, they have looked for ways to bring in money without increasing property taxes. But recent efforts to sell advertisements on public spaces have produced uninspiring results for city and state government.

In 2010, Mayor Richard Daley proposed letting companies pay to decorate the city's iconic downtown bridge houses for various holidays. That endeavor fell flat, at least in part because Daley announced months later he would not run again.

Former Gov. Rod Blagojevich's plan to raise millions by getting companies to pay for such rights as putting their logos on state employee badges and branding Earthquake Preparedness Week and the state police's tactical unit also fizzled.

And a Chicago Park District program to allow advertising — possibly on highly visible property such as lifeguard chairs and beach umbrellas — has been slow to take off.

The soft market didn’t stop Mayor Rahm Emanuel from estimating in his first budget that the city would raise $25 million this year through the branding of municipal assets, such as city-owned vehicles and the bridge houses, event sponsorships and advertisements on “intellectual property” like municipal web pages and trademarks.

Emanuel's program remains in the planning stage, with the city reviewing proposals from firms that want to head up the marketing work, administration officials said.




Recent Headlines

Special prosecutor billed Cook County nearly 50K for Van Dyke murder case
Thursday, October 18, 2018
Chicago Sun-Times

Cook County Board votes in favor of $4 million settlement in Stroger medical malpractice case
Wednesday, October 17, 2018
Chicago Tribune

Judge bucks Cook County law, says boys as young as 10 can be locked up
Wednesday, October 17, 2018
Chicago Tribune

Village of Northbrook Opts Back In to the Cook County Earned Sick Leave Ordinance
Monday, October 15, 2018
National Law Review

Chicago health system to add 240+ jobs
Monday, October 15, 2018
Becker's Hospital Review

Fired doctor sues county, loses whistleblower claim
Friday, October 12, 2018
Chicago Daily Law Bulletin

Cook County health system to add jobs
Thursday, October 11, 2018
Crain's Chicago Business

No layoffs or tax hike in mayoral hopeful Preckwinkle’s proposed county budget
Thursday, October 11, 2018
Chicago Sun-Times

'Inclusionary' housing ordinance rewrite advances
Thursday, October 11, 2018
Evanston Now

Faced with tight budgets, more Illinois counties merge clerk, recorder offices
Monday, October 08, 2018
Chicago Sun-Times

Class action: Hundreds of Cook Sheriff officer suspensions invalid, because State's Attorney not involved
Friday, October 05, 2018
Cook County Record

One Cook County judge bucks chief judge’s order against unaffordably high bail
Monday, October 01, 2018
Chicago Sun-Times

Game of thrones? Watchdog sees ‘scheme to defraud’ in Pritzker toilet tax break
Monday, October 01, 2018
Chicago Sun-Times

County Board approves $31M election equipment contract despite lawsuit; $11M to settle 2 malpractice lawsuits
Wednesday, September 26, 2018
Chicago Tribune

County approves new election equipment contract, despite rival firm’s lawsuit
Wednesday, September 26, 2018
Chicago Sun-Times

Top prosecutor Kim Foxx apologizes as 18 convictions linked to corrupt cop vacated
Monday, September 24, 2018
Chicago Tribune

Preteens out of detention before trial under new ordinance
Friday, September 14, 2018
Chicago Daily Law Bulletin

Cook County Board bars detention of youth under 13 years old
Thursday, September 13, 2018
Injustice Watch

Preteens accused of crimes won't be locked up at Cook County juvenile center
Thursday, September 13, 2018
Chicago Sun-Times

Slowik: Cook County offers residents last chance to comment on strategic plan
Thursday, September 13, 2018
Daily Southtown

all news items

Paid for by Larry Suffredin and not at taxpayer expense. A Haymarket Production.
^ TOP