Suffredin- Changing County Government  
 

Accountability
Forest Preserves
Public Safety
Cook County Budget
Forest Pres. Budget
Property Tax Appeal
Health & Hospitals
Land Bank Authority
Policy Resolutions
Unsung Heroine

 

   
 
   
   
 
   
     
  Office phone numbers:  
   
 
 

Search current and proposed Cook County Legislation in Larry's exclusive legislative library.

   
 

The Cook County Code of Ordinances are the current laws of Cook County.

   
  Last year more people used the County's forest preserves than visited Yellowstone National Park.
   
     
     
     



Cook County hunts for private money
Naming rights, sponsorships, concessions on table as government, forest preserve solicit comprehensive marketing proposals from private firms

Friday, May 25, 2012
Chicago Tribune
by Hal Dardick and John Byrne

Cash-strapped Cook County government and its more financially sound Forest Preserve District partner are looking to bring in corporate money by selling naming rights, sponsorships and concessions.

All of those, plus more mundane ideas such as advertising on county websites or placing vending machines in public spaces, are mentioned in a new county request for comprehensive marketing proposals from private firms.

"Clearly we're in a time of budgetary challenges and it's our responsibility to look at all potential revenue streams available to the county," Cook County Board President Toni Preckwinkle said in a statement. "But the ultimate determination of which assets to market, and how, will rest on whether the sponsorship is suitable and compatible with our mission to serve the public interest. That's first and foremost."

Preckwinkle spokeswoman Liane Jackson suggested a law firm might pay to put its name on the Daley Center law library or a shoe company might pay to sponsor a forest preserve bicycle path. A landscaping company might want to advertise on the envelope flap of a county mailing, or a car shop might want to put a sign up at one of many county garages, she said.

"We're not going to have a bail bondsman sponsoring the holding cell" at the county jail, Jackson said. It's also unlikely a county building would be named after a corporate sponsor, she said. All ideas would be vetted before being implemented, she added.

As both city and county governments have grappled in recent years with budget shortfalls, they have looked for ways to bring in money without increasing property taxes. But recent efforts to sell advertisements on public spaces have produced uninspiring results for city and state government.

In 2010, Mayor Richard Daley proposed letting companies pay to decorate the city's iconic downtown bridge houses for various holidays. That endeavor fell flat, at least in part because Daley announced months later he would not run again.

Former Gov. Rod Blagojevich's plan to raise millions by getting companies to pay for putting their logos on state employee badges, and branding Earthquake Preparedness Week and the state police's tactical unit, also fizzled.

And a Chicago Park District program to allow advertising — possibly on highly visible property such as lifeguard chairs and beach umbrellas — has been slow to take off.

The soft market didn't stop Mayor Rahm Emanuel from estimating in his first budget that the city would raise $25 million this year through the branding of municipal assets, such as city-owned vehicles and the bridge houses, event sponsorships and advertisements on "intellectual property" like municipal web pages and trademarks.

Emanuel's program remains in the planning stage, with the city reviewing proposals from firms that want to head up the marketing work, administration officials said.


Recent Headlines

Editorial: A Chicago revival: The Lazarus of Harrison Street
Friday, June 15, 2018
Chicago Tribune

Growing food, community
Wednesday, June 13, 2018
Chicago Tribune

Help Squad: Consumers can file lawsuits and other legal documents online —some free via an online fee waiver
Wednesday, June 13, 2018
Chicago Tribune

Residents speak out as Wilmette Board introduces minimum wage and sick time ordinances
Wednesday, June 13, 2018
Chicago Tribune

County's bid to avoid attorney fees for paraplegic detainee backfires
Wednesday, June 13, 2018
Chicago Daily Law Bulletin

Cook County Forest Preserves Show Off To Visitors At Daley Plaza
Tuesday, June 12, 2018
WBBW News Radio

Peek Inside the Old Cook County Hospital, Vacant for 16 Years
Tuesday, June 12, 2018
NBC Chicago

After 16 years, renovation underway at old Cook County Hospital
Tuesday, June 12, 2018
WGN Television

Officials break ground on $1 billion overhaul of long-vacant Cook County Hospital
Tuesday, June 12, 2018
Chicago Tribune

George Leighton, legendary Chicago judge and courthouse namesake, dies at 105
Thursday, June 07, 2018
Chicago Sun-Times

George Leighton, Chicago judge for whom criminal courthouse is named, dies at 105
Wednesday, June 06, 2018
Chicago Tribune

Cook County allows video gambling in unincorporated areas
Wednesday, June 06, 2018
Chicago Tribune

Backpage.com lawsuit against Cook County sheriff dismissed
Saturday, June 02, 2018
Chicago Tribune

Dorothy Brown’s office to get federal monitor for hiring practices
Friday, June 01, 2018
Chicago Sun-Times

Coyote puppies tagged, health work-ups conducted in the Forest Preserves of Cook County
Thursday, May 31, 2018
Special to suffredin.org

EDITORIAL: Justice delayed 16 months — until a reporter starts nosing around
Wednesday, May 30, 2018
Chicago Sun-Times

Making Baby Walleye in Cook County
Wednesday, May 30, 2018
WTTW Chicago Tonight

MISSING FILES IN CLERK’S OFFICE, DELAYED JUSTICE FOR INMATES
Tuesday, May 29, 2018
Chicago Daily Law Bulletin

Cook County Hospital redevelopment nears starting line, with $135 million in financing
Sunday, May 27, 2018
Chicago Tribune

Cook County medical examiner reviewing more than 200 cases handled by fired pathologist
Friday, May 25, 2018
Chicago Tribune

all news items

Paid for by Larry Suffredin and not at taxpayer expense. A Haymarket Production.
^ TOP